Here are three benefits of a marketing career

Market research, development and coordination are all part of a Career In Marketing. There are also jobs available in more niche areas such as public relations, market research, creative advertising and event planning. While marketing jobs have some advantages over other career options, there are also some drawbacks.

* New Technology

Everette Fortner, a career counselor, wrote in August 2012 that marketing is becoming more tech-driven in the 21st century. Marketing professionals love the challenge of solving problems with data and using analytical skills to help companies market their products and services. Marketing specialists and researchers can use customer relationship software along with social media tools and analytic tools to collect and analyze data that will help them make decisions about product, customer, and promotional strategies.

* Flexibility

Marketing professionals can develop their skills and find niches that match their passions. A marketing education provides a broad overview on all aspects of marketing. A person who isn't interested in a particular career may be able to transition into a different one. For example, a specialist in Internet marketing may be able transition to a job as an ad executive through her ability to maintain and build client relationships.

* High Stability and Pay

Certain industries and career areas experience fluctuations in job and pay demand. Marketing is essential for companies operating in a free-enterprise environment. Although pay varies depending on the position, the U.S. Bureau of Labor Statistics reported that market research specialists and analysts earned an average annual salary of $67,380 in 2012. A promotion to the position of marketing manager is a great way to increase your income for highly-skilled marketing professionals. According to the BLS, these positions have an average annual pay of $129 870.

* Drawbacks

Marketing is constantly changing, especially with the increasing use of technology to research and interact with customers, like social media. Some people find constant change difficult, especially if they are looking for niche work. Some leaders don't see marketing as an investment, which can frustrate marketing professionals. These leaders may instead look to reduce or eliminate marketing expenditures if marketers are able to prove that there is a high probability of profit and revenue in the short-term.

Ecommerce Manager Job Description:

* Job Description

A manager of e-commerce has many responsibilities. This position is responsible for marketing in an electronic environment. It must keep track of competitors and compare sales data. A manager of e-commerce must be a big picture thinker. It is crucial to understand the online sales goals and customer needs. Every day, the e-commerce manager monitors analytics to identify potential problems and fix them. This position assigns technical staff to resolve any problems that arise. Every minute an online platform goes down can cost the company thousands in lost sales. This position is responsible for managing multiple tasks simultaneously, supervising others and blending innovation with technology-based sales. E-commerce managers are responsible for reporting to the top executives on income generation and suggesting new promotions to increase sales. This position is responsible for negotiating with social media companies to find the most cost-effective way to market and promote products.

* Education Requirements

An e-commerce manager can get a bachelor's degree with a focus on marketing and social media. Marketing degrees provide fundamental knowledge in consumer behavior, marketing research and integrated marketing communications. They also cover social media, brand management and relationship marketing. An internship is required for most marketing degree programs. This will enable you to bring your classroom learning to life. When applying for jobs, you will have a competitive edge by taking targeted courses in Information Technology or volunteering as a social media leader at a student organization.

* Industry

According to the Bureau of Labor Statistics in 2017, the average annual salary for marketing and advertising managers was $129 390, or $62.20 an hour. During the same period, technical services managers earned $141,900 while top earners earned $208,000. Many companies offer bonus and profit sharing based on sales goals.

* Years Experience

Highly sought-after are marketing managers who have experience in sales and advertising on the Internet. You will be able to stand out in the job market if you have the right technical skills.

* Trend in Job Growth

Between now and 2026, the number of positions in advertising, promotions and marketing management will increase by 10%.

Marketing Majors:

A Variety of Career Options

WorldWideLearn.com explains that marketing offers many career options for people with different personalities. If you are an extrovert who enjoys working with people, there are many career options for you. These include retail sales, brand and product management, fundraising, and market research analysts. If you are more analytical, you could also pursue a career in advertising copywriting, where you write the sales-oriented text that is used in advertisements.

* Most Organisations Need Marketing

Every business must market their products and services effectively due to the competitive nature of America's free enterprise system. Many businesses will need assistance in areas like product development, sales or identifying their target markets.

* Developing Strong Communication Skills

Strong communication skills are essential for most areas of marketing. Your marketing studies will help you develop these skills. For example, sales courses will teach you how to present persuasively and advertising courses will help you create a marketing message that resonates well with customers.

* Excellent Job and Income Opportunities

As of 2020, certain positions in marketing are expected to have favorable job prospects. According to the Bureau of Labor Statistics the number of market analysts positions will grow by 22 percent between 2020 and 2030. This is significantly faster than the average growth rate for all occupations. Marketing management professionals can expect to make a high income. The BLS reported an average annual earning of $154,470 in May 2020.

List Of Marketing Job Titles:

There are many career options in marketing for those with general marketing skills or specialized skills in communications or research. This field is available to professionals in companies' marketing departments, agencies, and consulting firms. Many of these job titles are tactical, but senior professionals hold strategic positions in companies that recognize marketing's value.

* Marketing Director

The marketing directors are the highest ranking position in the marketing hierarchy. They collaborate with other members of a board to create marketing strategies that support corporate goals. They manage marketing specialists and managers, and establish marketing budgets. Marketing directors are responsible for achieving marketing goals and making a significant contribution to profitability and revenue. Other titles may include vice president or head of marketing, as well as head of marketing.

* Marketing Manager

According to the U.S. Bureau of Labor Statistics, marketing managers are responsible for managing and planning marketing programs. They work closely with product, sales and departmental managers to determine requirements and manage marketing campaigns. They may also appoint advertising and marketing agencies to create campaigns or work with other internal specialists such as designers, marketing managers, and executives in marketing services.

* Marketing Communications Manager

Marketing communication managers (also known as marketing service managers) manage internal and external communications. They create website content, manage social media campaigns, plan and manage public relations campaigns, and develop email campaigns. They may also manage conferences, seminars, and exhibitions. They may also manage programs and write communication materials such as brochure copy, press releases, feature articles, brochure copy, and website content.

* Marketing Research Associate

Market research analysts analyze and collect data about markets, consumers and competitors to aid advertising and marketing professionals in making informed decisions about how to approach a market. They employ a range of methods, including surveys, forums and social media monitoring, as well as focus groups.

* Product Manager

Product managers market and develop new products. They perform a variety of functions including product development, marketing, research, and engineering. Product managers evaluate product performance to ensure that it meets customer requirements. They might recommend product improvements and new development plans. Managers project manage new product programs in order to meet financial and marketing objectives. They might also be called brand managers, meaning they manage products under a particular brand.

* Marketing Consultant

Marketing consultants provide advice to clients regarding strategy and marketing of existing and new products. They review and analyze factors like pricing, distribution, marketing communications, and then recommend strategies for product launches or entering new markets. They may be employed by consulting firms or as independent consultants.

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